Bethany Tate Cornell joined McDonalds in November 2020 as Sr. Vice President - Chief Learning and Development Officer, leading the talent development strategy for McDonalds internal global workforce and corporate owned restaurants. McDonald's CEO Chris Kempczinski is trying to change the company's culture after taking the reins in November. Do Not Sell or Share My Personal Information. (201415), Senior vice president, US grocery I graduated from college in 91right around the time Nelson Mandela had been released from prison, become President of the ANC, and started negotiations to end apartheid. We had the worst quarter in the history of McDonalds in the second quarter of last year. She is passionate about accelerating growth through marketing with creative, future-led, consumer and data-driven insights. . Chris Kempczinski. Theres a rich trove of best practices out there to learn from. [3] In a And I feel good about what weve done. [Many] decisions were left to the field and I think ultimately that proved to be quite successful for us.What is one misconception about retail that you would love to debunk for everyone? As part of McDonalds Global Impact leadership, Jenny McColloch leads the Global Sustainability & ESG team that is charged with designing and managing strategies and partnerships to drive positive impact and purposeful, resilient growth for the McDonalds brand. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. Not a day goes by that I dont have a small order of fries. Our franchisees were under significant financial stress; there was a lot of anxiety. McDonald's U.S. leadership team draws from a proud history and set of values that made the company an icon of American business. In India, you have the tikka masala burger. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues? To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. Hed come to McDonalds in 2015 after holding top management positions at Kraft Foods and PepsiCo. Theres the promise of potentially what youre going to learn but theres also the risk of starting all over. Previously, Kevin served as McDonalds Chief Financial Officer for more than 7 years, overseeing accounting, internal audit, treasury, tax, global business services and investor relations functions. 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); In her prior role as Vice President of Center HR & People Experience - Emilee led the Corporate Functions HR Business Partner team, HR Operations, Reputation & Engagement, Workplace Solutions, Safety, Security & Intelligence, Change Management, and Aviation. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues?It all connects to what you stand for as a company. And Kempczinski had been in the role for less than five months when COVID-19 shut down many of McDonalds 36,000-plus dining rooms around the world, sending the companys revenues plunging and generating high anxiety among employees and franchisees. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? He has participated in McDonalds Hamburger University curriculum, as well as continuing education opportunities in data and technology. When I started my career, 30 years ago, marketing was typically well develop a campaign and run it for a full year, then well think about it again in a year. But now were in an always-on marketing environment, driven largely by social media. As Chief Financial Officer, Ian oversees McDonalds accounting, internal audit, treasury, tax, global franchising, global business services and investor relations functions, and as a member of McDonalds senior leadership team, he works to position McDonalds for long-term enduring success. One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. I dont think we did enough to embrace how we are a part of culture, Mr. Amid all else thats going on, you recently launched a purpose to feed and foster communities? Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. In Europe, dine-in was 65 percent of our business in some markets; it might be less postpandemic. I had spent most of my career in packaged goods, so I had to learn a new industry. What do we know? I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? I am energized by this challenge and look forward to guiding McDonalds continued success. Beyond our leadership platform, we have our five company values, one of which is inclusion. Emilee has also served as Vice President, People Strategy with responsibility for People Data & Insights, Strategic Planning & PMO, Enterprise Change Management, Communication, and People Technology Alignment. It wasnt obvious where that complexity was, but now that weve discovered it, were committed to keeping our business simple. In his most recent position, CEO of McDonalds UK & Ireland, Paul led the business through a period of strong and sustainable growth, delivering successful customer-led plans including the launch of McDelivery and the evolution of the at home service. Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. Throughout his tenure, Gonda has built and strengthened leadership platforms for the McDonalds executive team. Im hoping its going to stick around. What defines McDonald's leadership is the knowledge that from a McDonald's executive to a McDonald's franchisee, corporate leadership strategy matters. When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated? How does the brand remain so cohesive while catering to local tastes? Nothing about Mr. Kempczinskis ascent surprised Greg Kelly, a Senior Partner at McKinsey & Company and a friend of Mr. Kempczinskis dating back to university. Chris Kempczinski: Yes, a couple of things come to mind. Keeping McDonalds relevant: An interview with CEO Chris Kempczinski. Youre going to love those grilled onions. Yahoo Finance says McDonald's sources said Kempczinski is a. Imagine if we could engage with all of those customers, or even just the majority of those customers, on our app. Second, what if youre a loyal customer? Vice President, Chief Compliance Officer, Jenny McColloch Chris Kempczinski: I admire how Amazon constantly talks about Day 1; I think thats a great orientation and mindset for us to have at McDonalds. All Rights Reserved. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing? You know what a good Quarter Pounder should taste like. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. Chris Kempczinski was enjoying a quiet moment at his home in Chicago last autumn when he received a call from Chair of the Board of McDonalds Corporation, Rick Hernandez. Regular chicken nugget or spicy?Ive always liked the regular. Far from being a dead-end job, retail offers an opportunity for people that doesnt exist in most other places.Since 2015, the Honors has raised the funds to continue to provide programs and resources that connect people to an industry thats a great place to start and grow. Morgan developed her passion for global brands early in her career. Heidi is a member of the Board of Directors for the Midtown Educational Foundation, Skills for Chicagolands Future, and the Human Resources Policy Association. Most recently at Boeing, Bethany was Vice President of Leadership, Learning and Organizational Capability (LLOC), where she was responsible for implementing the enterprise learning, culture transformation and workforce development strategies in support of Boeings business imperatives for 150K employees in 65 countries. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant. During his tenure, he was instrumental in converting the four Nordic countries (Denmark, Finland, Norway and Sweden) and Hungary into developmental licensee organizations. Some people feel that McDonalds ought to take a stance on other issues as well, such as fighting obesity and raising the minimum wage. We have resolved to cultivating a firm where everyone is valued for who they are and what they bring. So I think our reticence to publicize those things early on was a missed opportunity. During his tenure as president of McDonalds U.S. footprint, Kempczinski oversaw the business operations of around 14,000 stores. In July 2015, he was appointed Chief Marketing Officer for the High Growth MarketsSegment, comprisingninemarkets across Asia and Europe. Our executives preserve it. And that brought us back to the notion of community. At each turn, Brian successfully modernized technology systems, built new capabilities, and elevated the role of digital in building relationships with customers to drive growth. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system.. When youve built your business model on diversity and providing opportunities for everyone, and suddenly a human rights issue comes into the public discussion, it would have been a huge miss for us to not put our voice out there. 2017 - 2022McDonald's. His team workshand in hand with these 48 developmental licensees (DL) whose collective footprint includes 11,265 restaurants around the world. By Jonathan Maze on Nov. 06, 2021 Prior to joining McDonalds in 1996, she worked at Ernst & Young for 3 years in their audit practice. She has also served as the US Global Womens Leadership Network Co-Vice Chair. What does that mean exactly and how will your customers see this come to life?Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. The onion flavor gets sort of seared into the beef. As someone who eats at McDonalds daily, what is your favorite regular item at HQ?Youve got to double-click one moregive me a day part. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. In 2015, he stepped into the Chief Financial Officer role for McDonalds High Growth Markets. During this time, he co-created the companys sustainability vision, PepsiCo Positive (pep+), an end-to-end transformation of how the company creates growth and shared value with sustainability and human capital at the center. Chris Kempczinski: Its true; we get asked to speak out on almost any topic. In a recent interview with McKinseys Greg Kelly, Kempczinski discussed his tenure so far and what the next normal might look like for McDonalds. Prior to McDonalds, Bethany spent 30 years leading talent development and learning innovations at six companies, including Boeing, GE, Gap, Ethan Allen, IBM and The Interlock Group. On occasion I will do a Quarter Pounder. What are your plans in each of those areas? During his tenure, the China and Hong Kong markets were converted to developmental licenses in the largest re-franchising transaction completed in McDonalds history. There he served in a similar capacity, responsible for the Communications function and the PepsiCo Foundation, and worked closely with the companys Sustainability and Government Affairs teams. When you serve as many customers as we do, our customers are society. He has been with McDonalds Corporation since 2015 and is in his second year as president and CEO. Passionate about people, Paul has overseen moves on both pay and contracts for restaurant teams, and actively championed a focus on Diversity, Equity and Inclusion, striving to create a truly inclusive culture throughout the business. Whats this we hear about changes to your iconic burgers?The adjustments were making are a series of small changes that add up to one big difference our customers really notice. Additionally, weve been able to expand the number of restaurants offering delivery to more than 30,000. As CFO, Ian sets financial direction and develops strategies designed to drive sustained, profitable growth for the company and enhance value for stakeholders. A common thing that I will hear from people who are not in the industry is that retails a dead-end job. While at Boeing, Bethany led global expansion of Boeing Learning portfolio including two global learning campuses (UK, Singapore), increased local offerings and reach 3x, launched Boeing Learning Ambassador network of 100+ non-HR leaders in all non-US regions. Chris Kempczinski Chris Kempczinski is an Influencer. McDonald's new CEO Chris Kempczinski is reaching out to employees for feedback about the company. From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. He is also on the Board of Directors for Paradigm for Parity; and on the Advisory Council for Diversity MBA. (2019present), Vice president, global strategy, business development, and innovation As the leader of McDonald's USA, Kempczinski participated in a lot of the decisions that fueled the company's turnaround. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. In addition, Amy is licensed to practice law in Illinois. Before joining McDonald's,John spent six years as aFinancial Analyst and Brand Management Specialist in P&G Portugal and Switzerland, where he held various positions and was responsible for managinghigh-impactprojectsthroughout Europe. And yet the menu varies from culture to culture, place to place. As for digital, I think everybody, not just in our industry, recognizes that digital is transforming how consumers are interacting with brands, how theyre experiencing things. The McDonalds brand is well known around the world. I'm excited to share several leadership updates: . Project leader and consultant As Executive Vice President International Operated Markets (IOMs), Jill oversees our five largest wholly-owned international markets and our IOM Business Unit, consisting of our remaining wholly-owned international markets. Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. })(window,document,'script','dataLayer','GTM-MFNGH2P'); Brunswicks Digital Investor Survey is a comprehensive review that explores how institutional investors gain information and the impact those insights have on their investment decisions. Chris Kempczinski is CEO of McDonalds. And yet the menu varies from culture to culture, place to place. Its kind of amazing. I needed to learn and I needed to listen quite a bit. "The typical person who is a golfer would have about a 1-in-15,000 chance in making a hole-in-one on a particular hole," Victor Matheson, professor of | 12 comments on LinkedIn Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. Data is a real-time snapshot *Data is delayed at least 15 minutes. Its a great flavor improvement on our product. As Vice President, Strategic Alignment and Chief of Staff for the Office of the CEO, Mark works closely with McDonalds senior leaders to drive the brands most significant strategies and accelerate growth across 39,000 restaurants in more than 100 countries. 5 things you need to know. She returned to the McFamily in 2022 to accelerate the next phase of the IOM segments growth, elevating our marketing and creative excellence while enhancing our crew and customer experience to unlock new growth opportunities in the IOMs. A big part of that will be selling food, but we dont necessarily have to do that in a restaurant; there may be other ways to sell food. Kempczinski has an MBA from Harvard Business School. As McDonalds Executive Vice President and Chief Customer Officer, Manu Steijaert leads the Customer Experience team focused on transforming how customers engage with the McDonalds Brand. Weve seen our productivity and our restaurant-level margins improve. It all connects to what you stand for as a company. Prior to her time at Boeing, Heidi led human resources, internal services and quality for Insitua start-up pioneer in the design, development, production and operation of unmanned aircraft systems. Neither Great Men nor Great Helmsmen. Touring the world with friends one mile and pub at a time; is heavenly gondola open today. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the Company's values are . Ive taken different lessons from all the leaders Ive worked for and admired. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. Jo has been part of the McDonald's System for almost 30 years, resulting in a deep knowledge of the McDonald's business and a true passion for understanding customers' needs. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. In a press release, McDonalds said Easterbrook, who had been CEO since 2015, violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee.. McKinsey: Looking back on your tenure so far, is there anything you wish youd done differently? I focused on being a good listener to understand how people were feeling and what we could do to support them. fries? He said he hoped to speak with the victims' parents. (200003), Boston Consulting Group She has also been recognized with Adweeks most prestigious honor, Brand Genius, and she was named Advertising Woman of the Year by the Chicago Advertising Federation. So you just have to accept the unpredictability and risk as part of the bargain to be a relevant brand today. By Jonathan Maze on Nov. 07, 2019 Photograph courtesy of McDonald's Corp. Prior to joining McDonalds, Gonda served as Senior Vice President of Corporate Affairs at Chobani, a leading natural food company, where he served as a member of its executive leadership team responsible for strategic communications initiatives, public affairs, government relations, sustainability and the companys philanthropic efforts. In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. Bethany served as on-site executive with oversight and accountability for the Boeing Leadership Center (BLC) and campus. When something in the public discourse is relevant to who we are as McDonalds, and frankly where we would be expected to say something, we should lend our voice. Im a product of the 90s. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. Everybody has a clear sense of it. He is a strong advocate of the power of the McDonalds three-legged stool and what can be achieved through collaboration between DL partners, suppliers, and corporate teams. Marion oversees McDonalds Global Supply Chain and is responsible for developing and executing sustainable sourcing strategies across the companys supply chain footprint. Catherine has also held roles as Sr. Director Global Planning and Analysis, Director Financial Management and Development for US McOpCo, Director of Financial Reporting and Director Corporate Analysis and Support. She joined McDonalds from The Boeing Company, where she served as Senior Vice President of Human Resources since 2016. There are social issues on which you havent hesitated to speak outfor example, you put out public statements after the killing of George Floyd and after the attack on the Capitol. Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. As a working dad, Paul has consistently led conversations within the business and industry on the challenges of balancing a demanding work life with being a good husband, father, and friend. Said Mr. Kempczinski in the companys recent Investor Update: People expect more from corporations todaya truth that has taken on additional resonance during a year in which climate change, social justice, diversity and inclusion have driven the public conversation . Prior to joining McDonalds, Emilee was Vice President of Change & Culture at CNA Financial Corporation, where she focused on advancing new go-to-market business strategies, organizational restructuring, implementing a new HRIS, leading the design and move of a new headquarters location, and establishing a new leadership model in line with the purpose and values. She serves as Vice Chair on the board of Ronald McDonald House Charities of Chicagoland & Northwest Indiana and is an Executive Committee member. In November 2019, Mr. Kempczinski became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. Much of it is done through third-party operators, like Uber Eats, DoorDash, Just Eat Takeaway, and Deliveroo, but in some marketslike parts of Asia, Australia, and Germanywere actually experimenting with hybrid models, including self-delivery. Prior to that, he led the International Developmental Licensed Markets, where he was responsible for 46 developmental licensees (DLs) across more than 80 markets around the world, including Brazil, China, India and Philippines, which continue to represent the majority of McDonalds new restaurant growth globally. Thats a good thought exercise to be going through at this time. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? Throughout his McDonalds career, he has achieved exceptional results by resetting the fundamentals of the business, focusing on operational excellence and ensuring strong collaboration and engagement with franchisees and DL partners. But far more often, its a huge benefit because people just love to talk about McDonalds, and thats something we should lean into. Amid all else thats going on, you recently launched a purpose to feed and foster communities? McKinsey: Marketing has also played a big role in McDonalds recent financial outperformance. Were making sure that were continuing to offer a better experience on these than anybody else. "Change also brings opportunities for discussion, introspection and, ultimately, renewal,". Were rolling out this new cooking procedure around the world. Senior Vice President, Chief Learning and Development Officer. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. Married, with 2 children, Holds an MBA from Harvard Business School and a bachelors degree from Duke University, McDonalds One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. At the end of the year, we asked our employees, Did you feel supported in 2020? and over 90 percent said they felt well supported. McKinsey: Are there companies or thinkers that you look to for inspiration? Reggie began his career at McDonalds in November 2020. chris kempczinski leadership style. Meet our President and CEO, as well as other McDonald's U.S. executive team members who continue to build our legacy and ensure our Golden Arches shine bright. And were definitely doubling down on those. Regardless of the delivery channel deployed, though, we always focus on our customers experiences because customer satisfaction is critical to us. Chris has more than 25 years of experience working in premier global consumer companies. Everybody recognizes the golden arches. Prior to McDonalds, Mark was a Principal and core member of the consumer practice at The Boston Consulting Group. You never know exactly what youre going to get back from customers. Right now, if you look at where our franchisees are, I feel very good about their health. Early on, I wanted to put my fingerprints on what was already a very strong set of values and make clear that we are absolutely committed to them. In this role, Kevin identifies and focuses on areas where we can continue to evolve our Accelerating the Arches growth strategy long into the future, and provides active counsel as teams execute against the strategy. According to Fain, the innovative spirit of Royal Caribbean helps him attract executives who are passionate about the job. All Rights Reserved. If they dont express a strong bias, I do the Quarter Pounder because thats a great product to calibrate around the world. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. And I might with that get either a cup of coffee or a small Diet Coke. Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term? To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. From 2016 to 2018, Joe led the High Growth segment as President. What are your values? This article was edited by Monica Toriello, an executive editor in the New York office. By using this website, you accept the use of cookies. Everybody was willing to help you.What is something you learned early on that has carried with you into today? Executive Vice President and Chief Customer Officer. Ive never forgotten that. He lives in Chicago, IL, with his wife and two kids. 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